THE MOVEMENT
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In its transformative nature, this journey is filled with the promise of a wardrobe that capsules our deepest values, that tells a story of an individual's care, respect, and love for the world they inhabit. It's about embracing yourself or others in times when needed most. ​And how we can all play a part in shifting these power and wealth imbalances in the fashion industry and advocating for a worker-led just transition and redistribution of wealth.Support brands that are committed to sustainability, ethical labor practices, and transparency. second hand, extend the life of your garment by taking care of them properly. Let's take this collective movement towards a more sustainable, ethical, and compassionate world. By choosing timeless fashion, we're not only elevating our style; we're taking a stand for our planet.
,Its true, Timeless, quality pieces are often the product of skilled craftsmanship, fair labor practices, and respect for the artisans behind the garments. ​Opt for eco-friendly materials such as Plant-based fibres, organic cotton, linen, and innovative recycled fabrics. Wearing a garment that you know was made with respect for the environment and the people who made it brings a sense of pride and fulfillment. The impacted feeling knowing personal our personal style and sustainability can go hand in hand. This collective shift in consumer behavior has the power to drive change in the fashion industry, incouraging brands to make these necessary changes in order to compete with more inclusive brands. Anyways, choosing garments that are well-made and designed to last, rather than giving in to the Temptations of cheap, disposable, fashion. That is the movement we create.
The Cost of Fast Fashion
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To appreciate the value of a sustainable wardrobe, we must first confront the harsh realities of fast fashion. This modern phenomenon, characterized by cheap, rapidly produced, and trend-driven clothing, has a dark side. It's a world where garments are discarded as quickly as they're made, leading to staggering amounts of waste. Fast fashion is not just a drain on your wallet; it's a burden on our planet, consuming vast resources and leaving behind a trail of pollution and waste. It's about choosing pieces that defy the fleeting trends of fast fashion, opting instead for quality garments that stand the test of time. This conscious approach to fashion is a powerful act of environmentalangels. reducing Waste - By investing in timeless pieces, you're inherently reducing the cycle of buy-and-discard that plagues our planet. Each garment in a sustainable wardrobe is chosen with intention, worn with love, and treasured for years. This shift from quantity to quality means fewer clothes end up in landfills, easing the burden on our environment. Sustainable garments, often made from eco-friendly materials and under ethical conditions, leave a lighter footprint on our planet. And, fashion is a fossil fuel reliant industry, with over two thirds of materials used in textiles being synthetic, which means they are directly derived from fossil fuels, and specifically derived from crude oil. Amuck with fossil fuel-derived synthetic fabrics and a system of cheap clothes designed to hit the landfill, this unsustainable system of fashion is overwhelming our planet and polluting our oceans.Textile waste is getting out of hand (and body). This results in cheap wages, unsafe working conditions, and pollution in the local community. Ethically managed facilities that offer fair living wages, important human rights, and have environmental standards drive up the costs of manufacturing (plastic).
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Elevate Your Impact
When we choose sustainable clothing, we're not just making a fashion statement; we're making a declaration of our values and our commitment to the future. The fashion industry has complex connections to many other fields, including manufacturing, advertising, production of raw materials, transportation and retailing. The tremendous profits that stand to be made in the fashion industry create the temptation to engage in unethical behavior. When producers, manufacturers, models or consumers are being exploited or treated unfairly, fashion executives have an ethical responsibility to change the situation. We live in a highly capitalistic society, and therefore most businesses put profit at the forefront of their business model even if it means sacrificing their ethics.
resale is set to be an increasingly important aspect of the retail mix, particularly as recessionary concerns emerge.Push partners for change: multi-brand retailers should use their power to push for positive change.
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Embrace Versatility
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Second-hand marketplacesm
Thrifting has always been an underappreciated way to build an outfit for a fraction of the cost of brand new materials. As well as thrift shops, there are a number of flourishing second-hand markets online. From Vesteriare Collective, to blank and Depop, as an example, has grown to take a chunk of the e-commerce clothing sector. Depop is easy to use and puts interested buyers and sellers in touch. It functions in a similar way to Instagram. For buyers, it allows them to purchase clothes they like without feeling burdened by the environmental cost of producing them. For sellers, it allows them to profit from clothes they don’t wear anymore and gives their clothing a second lease of life with a new owner. All importantly, it stops unused and unwanted clothing from ending up in the landfills.
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Know Your Fabrics:
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Sustainable fashion certifications are like a stamp of approval for brands that are making a conscious effort to protect the environment and people. By setting clear standards for what it means to be sustainable, these certifications make it easier for consumers to make informed choices about the clothes they buy.It's important to note that there are different certifications available for different aspects of sustainability and ethics, addressing issues such as environmental impact, social responsibility, and animal welfare. and can help you trust a brand and understand their commitment to sustainability. These certifications encourage brands to be open about their supply chains, production methods, and materials. This way, you can see that they are sourcing materials responsibly and sustainably. helps brands identify areas where they can improve and make more informed decisions on how to be more sustainable. By using renewable energy, reducing waste, choosing environmentally friendly materials, and ensuring fair and safe working conditions, brands can improve their sustainability performance. Certifications incentivize brands to adopt these practices and provide a framework for sustainable fashion. As a customer, sustainable fashion certifications are beneficial because they provide clear and reliable information about a product's sustainability, allowing you to make more informed and responsible purchasing decisions. These certifications also help to raise awareness about the impact of fashion on the environment and society, promoting sustainable fashion practices.
Join us in fostering a more conscious world where simplicity meets profound love.
Only the Power of Love.
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The Power of Love:
The movement of today's fashion desires, transitioning towards embracing the versatilities, and emotional connections we have, in which impacts ourselves and our planet.
Hi there,
my name is Nikki Power. Merchandiser, Sustainable Fashion Lover and Consumer
